About JLF Advisory
We’re in the business of people, not the other way around.
JLF Advisory is a boutique advisory firm that helps organizations tap into real conversations—from internal to external audiences—ensuring complex challenges become clear, practical communication strategies.
We put people first, building trusted communities rooted in human experiences and authentic storytelling. Whether through online community ecosystems, strategic programming, or executive communications, we ensure messaging is inclusive and conversational at every touchpoint.
Leadership
Jennifer Frye
Managing Principal
Jennifer is a strategic communications leader who shapes how organizations connect with their audiences. With over a decade of experience, she has built million-member communities and directed communications strategies across Fortune 500 companies, startups and government agencies.
As managing principal, Jennifer partners with organizational leadership to develop strategic positioning, combining data-driven insights with authentic storytelling to address complex business challenges.
Jennifer holds a bachelor's degree in integrative public relations from Central Michigan University and a master's degree in communications from Walden University.
We offer flexible, fractional advisory services with commitments ranging from 6 months to 3 years.
Expertise
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Community architecture and governance
Audience segmentation strategies
Community growth roadmaps
Platform evaluation
Member retention optimization
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Editorial strategy and frameworks
Multi-channel distribution plans
Content calendar planning
SEO and search integration
Thought leadership positioning
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Executive brand positioning
Internal leadership communication
Thought leadership development
Digital presence optimization
Crisis communication